Three Problems. Three Solutions.
1. Generate Pipeline
LinkedIn Outbound System
Build a structured LinkedIn outbound system that consistently puts your business in front of the right decision-makers. The approach starts with understanding who is most likely to buy, then builds the data, messaging, outreach and automation needed to create relevant conversations at scale.
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Outcome: 15–20 qualified sales opportunities per month within 90 days through a repeatable LinkedIn outbound system.
2. Make Complex Products Easier to Buy
Positioning for B2B SaaS and AI Products
Complex products often struggle not because of what they can do, but because their value is difficult to understand. I simplify technical capabilities into clear, outcome-led positioning built around customer problems, buying motivations and differentiation, creating a consistent narrative for marketing and sales.
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Outcome: One validated positioning and messaging within 4 – 6 weeks, ready to be adopted across website, sales decks and outbound communication.
3. Build The Team Behind GrowthÂ
Marketing Team Development
Strong marketing teams need more than individual channel expertise. I help build the structure, capabilities and operating rhythm that connect everyday marketing activity to business outcomes. The focus is on identifying capability gaps, defining clear ownership, establishing measurable KPIs and developing the team’s strategic and execution skills.
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Outcome: A measurable improvement in team capability within 180 days, with clear ownership, KPIs and operating rhythms across every core marketing function.
Over 14 years, I have worked as an agency founder, marketing leader and business partner to B2B technology and AI companies. This mix of experiences has helped me understand marketing from both sides: building the strategy and taking responsibility for the commercial outcome.
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I have learnt that growth rarely comes from running more campaigns or chasing isolated metrics. It comes from connecting the right audience, a clear market position, consistent outreach and a team that understands how its work contributes to revenue.
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That thinking shapes the frameworks I use across LinkedIn outbound lead generation, brand positioning and marketing team development.
Why Work With Me!
Developed a pipeline system for an AdTech firm, generating ~$1Mn annually in realised revenue
Repositioned a Competitive Intelligence Platform and optimised lead channels, increasing qualified leads by 48%
Worked on product positioning for an Agentic AI Platform, that helped generate $2.5Mn pipeline
Optimised sales pitch, product positioning and outbound system for a B2B travel tech platform, growing their revenue by 1.8XÂ